Catalog copy • 25th December 2018

Catalog copy for DHC, a leading Japanese beauty company

This trendsetting Japanese beauty company has just launched its olive oil facial cleanser at Costco. Here is some catalog copy about the benefits of cleansing with oil.

Apple • 25th December 2018

Album description for Apple Music

At Apple Music, I specialized in writing about Indian music and movies.

DHC • 13th January 2019

Super Long Mascara EX promotional email

A promotional email to launch a new mascara formulation.

25th December 2018

Promotional email for Apple Music, iTunes and the App Store

This email promoting Apple Music, iTunes and the App Store went out to Southeast Asian iTunes subscribers.

25th August 2019

Wellness Wire email for Healthline

At Healthline, the country's largest health information site, my wellness newsletter reached 2 million readers per week. I curated the content and wrote the headlines, blurbs, and subject lines.

Apple Music • 25th December 2018

A short blurb for an African playlist on Apple Music

At Apple Music, I wrote short descriptions of the week's hottest new music across global genres.

website copy • 25th December 2018

Website copy for DHC, a leading Japanese beauty company

Informational website copy about a new line of platinum nanocolloid skincare products from Japan.

Apple iTunes subscriber emails • 25th December 2018

Promotional email for iTunes for The LEGO Movie

This promotional email went to iTunes subscribers across Asia, Africa and the Middle East.

7th January 2019

How to Use DHC's Foaming Mesh

Email from J-beauty brand DHC, localized for customers in the UK.

DHC USA, Inc. • 25th January 2019

Beauty Bundles email

I wanted to find a fun, succinct way to tie the products together.

22nd February 2019

Double Cleansing piece

How to make this Japanese skincare ritual a part of your daily beauty regimen.

13th July 2022

Packaging copy for Deep Cleansing Oil

When DHC placed its top-selling product in retailers like Costco and Walmart, I wrote the copy for its packaging.